Many entrepreneurs make a fatal mistake nowadays: investing their entire marketing budget in social media ads. The result? A ghost business with no real customers.
But why does this happen? They simply end up neglecting the most important thing: their own website. It’s like investing in promoting a store that is empty inside.
A recent study revealed that 75% of small businesses spend more than 50% of their marketing budget on social media ads alone. It may seem like a logical investment at first glance but in reality it won’t always bring the expected results.
A solid, well-designed website is the foundation of any successful digital strategy. It is the visible face of your business 24/7, your letter of introduction. But above all, it is the main channel to convert visitors into real customers.
Without an optimized website to direct all that traffic to, the only thing you will achieve is to fill your business’ online store with “lookers” who will not buy anything. In the end you will spend a fortune in visits that will not leave money in the cash register.
Investing in the design of a professional website with a good user experience would be the first step to be able to apply a successful digital marketing strategy, from there you will begin to think about promoting it with ads through social networks.
This way you will get quality traffic, with real possibilities of becoming customers. Remember, the priority is to first create a store and what you are going to offer inside it and then attract potential customers to it.
Although it is becoming easier and easier to create and optimize a website with a variety of tools that can help you in the process, the best option is still to hire a professional who will understand what your business needs and what they can bring under their experience to achieve the best results.
Our team of experts at mkbalance will not only ensure that your website is the envy of everyone in the market but can also help you design the perfect digital marketing strategy to drive the growth of your business.