Let your customers recommend your business for you

Let’s start with the fact that 90% of customers make purchasing decisions based on reviews and comments from other users. This is the power of user-generated content (UGC) in the digital marketing world.

Sometimes, we forget that those who know our products or services best are, in fact, our own customers. They are the ones who use them on a daily basis, who test them in different situations and who can tell us about their experiences first hand. This is the origin of UGC, a digital marketing strategy based on content created by a brand’s own users.

The basis of this strategy is simple: we trust other people’s opinions more than brand messages, and this is undoubtedly the best marketing of all. According to a study conducted by Nielsen, 92% of consumers trust content generated by other consumers more than traditional advertising. Why? Because the experiences of other users seem more authentic and credible to us, since if something works for someone else, it probably works for me too.

But how can UGC be leveraged in a digital marketing strategy? There are many ways to do it. You can encourage your users to share their experiences on social networks, you can organize contests where participants must generate content related to your brand, you can collect testimonials from your customers and share them on your website, as you can see the options are endless.

The advantages of UGC are many. Not only does it bring authenticity to your brand, but it also helps create a community of loyal and engaged followers. In addition, UGC can boost your SEO. When users generate content about your brand, they are likely to mention your name and products, which can help improve your search engine rankings.

Now ask yourself how you can apply User Gernerated Content within your business. Remember, the secret is to listen to your customers and let them be the true ambassadors of your brand.

Last but not least, UGC is a cost-effective and highly profitable digital marketing strategy. Instead of investing large amounts of money in content production or social media guidelines, you can leverage the content that your users are already creating and in any case offer them very low incentives to develop this content. Not only will this save you money, it will also allow you to get a deeper insight into your customers and their needs.

UGC is being used by more and more companies, it is undoubtedly changing the way we interact with brands and our purchasing decisions. Are you ready to be part of this change and take advantage of its full potential? Don’t wait any longer! Start incorporating user-generated content in your digital marketing strategy today, remember that from mkbalance we can offer you advice on this exciting journey.

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