The day has 24 hours. Not one more. And every second that passes is a unique and unrepeatable opportunity. In business, as in life, your time is your most valuable asset.
Imagine you are a star chef. Your talent and passion are in the kitchen, creating dishes that make diners gasp. But instead of being in the kitchen, you find yourself fielding calls, handling reservations and managing your restaurant’s social media. Does that make sense?
The same is true in any business. Whether you’re great at designing software, creating handmade jewelry, or teaching yoga, every minute you spend doing tasks that aren’t related to your true skill set is a minute you’re not using to grow your business.
Creating and optimizing a website, editing content for social media, running ad campaigns, serving customers online… all of these tasks are essential in today’s digital world. But should you be the one doing them?
According to a Harvard Business Review study, companies that outsource digital marketing services and focus on their specialty can increase their productivity by 20%. Doesn’t that sound more interesting now?
Just think about it: if you’re on a boat and there’s water coming in, would you rather spend your time bailing water or find someone who can fix the hole? The answer seems obvious, doesn’t it?
The truth is, yes, you can learn to do all of these tasks. But the time you spend learning and executing is time you’re not spending on what really brings you value. And that, in business terms, is money.
Moreover, a professional who is dedicated to this, will not only do it in less time, but will also do it better. Because that is their specialty and their passion, just as you have yours.
In short, each one in his own field. You, shining with your products and services. Us, making the world see you shine.
Now, how much courage are you willing to lose before you decide you need help?
Because in the end, the decision is yours and yours alone. But remember, in every minute that passes, there’s an opportunity that goes away. And that opportunity can be the difference between your business succeeding and stagnating.
So which do you choose – will you continue to miss opportunities or will you start taking advantage of them?