If we see marketing as an expense and not an investment then we have a serious problem.
Gartner survey data in 2023 shows that 76% of companies that increase their marketing investment see substantial growth in sales. Although many entrepreneurs see marketing as an expense, a necessary but passive part of their business, this perspective is far from reality. Marketing is not an obligation you must fulfill, but an investment that can propel your business to new heights.
Marketing is not simply an expense item on your balance sheet. It is an investment in your company. Instead of seeing it as a necessary expense, view marketing as an investment in your future.
Think of it this way. When you invest in marketing, you’re actually investing in the visibility of your brand, building relationships with your customers and growing your business. Instead of being a passive expense, it becomes an asset.
Active marketing has the power to transform your business. It can help you reach more customers, build a stronger brand and logically increase your sales. So by investing in marketing, you are investing in your business. You are investing in your company’s growth potential. You are simply investing for more revenue at the end of the day.
A link is a critical piece that connects two parts of a chain. In the same way, marketing is the link that connects your company to your customers. The question is, are you harnessing the power of this link? Are you using marketing to connect with your customers and grow your business?
There are several ways to make marketing work for you. You can invest in online advertising, SEO, content marketing, social media and more. The key is to find what works best for your business and your customers.
Today, as hard as it is to believe, only 54% of small businesses have a digital marketing plan. Do you know what that means? That almost half of your competitors are missing out on opportunities to connect with potential customers. You can take advantage of this by implementing an effective digital marketing strategy.
We live in an era in which marketing is more accessible than ever, while before it was only possible to mention your business through the press and television, today the opportunities are countless, it can be said that with just a couple of dollars in Ads you can reach more potential customers than a Radio ad a century ago, we really do not realize the incredible potential we have in our hands.
And as if all this were not enough, we are also in the era in which marketing is being more studied and practiced, so you can find online training, consultants for your business and specialized agencies capable of changing the course of your business. You just need to change the mentality and see marketing as the greatest asset you have.