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A powerful customer base!

Let’s start by asking two closely related questions: What happens to customers who are not ready to buy the moment they see your ad? Do they just walk away or do you keep some information to contact them later?

You might be surprised to learn that there are many companies today that never even contact that potential customer again. This is an obstacle that many businesses encounter, but there is a solution: build a solid customer base.

The essence of any successful business lies in its ability to build and maintain a robust and growing database. This is not just about acquiring instant buyers, but about engaging those who may be interested in your services, even if they are not ready to buy right away.

According to a Forrester study, companies that excel at customer experience management achieve 5.7 times greater revenue than their competitors that do not. A customer portfolio, or CRM, allows you to personalize that experience for each customer, thereby increasing your business’ revenue.

But how can you build a powerful database and why should you do it?

First, having a list of potential customers helps you keep your brand fresh in their mind. Even if they don’t buy right away, your business will be on their mind when they are finally ready to make that purchase.

In addition, a solid database allows you to segment your customers. You can send targeted offers and promotions to those who are most interested in certain services, thus increasing the chances of making a sale.

Finally, have you ever considered how much it costs to acquire a new customer versus keeping an existing one? According to the Harvard Business Review, acquiring a new customer can cost 5 to 25 times more than keeping an existing one. By building a solid database, you ensure that you keep your existing customers and reduce acquisition costs.

Now, imagine you have a promotion with an influencer who has a large following, so your offer will reach a lot of people. Without a database, you’re likely to lose a lot of followers who aren’t ready to buy at the time. But if you give them the option to join your list of potential customers, you will be able to keep in touch with them and eventually convert them into buyers.

Remember that building a solid database is an investment in the future of your business. It’s not just about immediate sales, but about cultivating long-term relationships with your customers. Although there is a large number of software to manage your CRM may seem difficult to run and maintain, while it is true that you can take care of managing all the information yourself, hiring a CRM expert who can not only save you time but also implement successful strategies with that database can be a very interesting and profitable option.

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