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New year new strategies

Adapt or fade: Discover the revolutionary digital marketing trends in 2024 and how they can drive your brand’s success. Artificial Intelligence in MarketingArtificial intelligence (AI) has unleashed a veritable revolution in digital marketing. What does this mean for your business? Imagine having the ability to personalize every interaction with your customers in a way that …

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In influencer marketing, less is often more

If you are wondering how to increase the turnover of your business by attracting new customers and at the same time save on advertising campaigns, I give you the answer in just two words: Influencer Marketing. Influencer marketing has revolutionized the way brands interact with their consumers. Many times it’s not about big advertising campaigns …

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Let your customers recommend your business for you

Let’s start with the fact that 90% of customers make purchasing decisions based on reviews and comments from other users. This is the power of user-generated content (UGC) in the digital marketing world. Sometimes, we forget that those who know our products or services best are, in fact, our own customers. They are the ones …

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