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Black Friday and your strategy

Black Friday and your strategy

Who can resist a good deal? Especially on a date like Black Friday, where prices go down and shopping opportunities skyrocket.Black Friday is more than just a shopping day, it is an event that moves masses and, if used correctly,…

Tips for Creating Your Brand’s Color Palette

Tips for Creating Your Brand’s Color Palette

Considering that 90% of first impressions about a product are based solely on color, your brand needs a color palette that represents it. Here are some tips on how to achieve it.Observe and Be InspiredObserving other sites and brands will…

The reality: Do you consume what you promote?

The reality: Do you consume what you promote?

Have you ever wondered why you buy what you buy? Is it really because of the quality of the product or because of all the marketing behind it?Marketing has the power to transform common products into objects of desire, even…

The game changer with AI

The game changer with AI

Imagine if your business could accurately predict market trends, optimize operations and deliver personalized customer service, all automatically.┬áSounds like science fiction? Well, it’s not. Artificial intelligence (AI) is already doing all this and more.AI is not just a tool for…

Burger King and its boldest strategy

Burger King and its boldest strategy

Imagine a fast food giant launching a campaign so bold that it attracts the customers of its biggest competitor. That’s precisely what Burger King did with its “The Whopper Detour” campaign.Burger King offered its famous Whopper for just a penny,…

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