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How Pepsi got to rock with the stars

How Pepsi got to rock with the stars

How is it possible that through collaboration with celebrities and one of the biggest and most remembered advertising campaigns in history Pepsi has strengthened its image, making it one of the most respected brands today.It all started with an idea…

A double-edged tool?

A double-edged tool?

Imagine that for your business you hire a chat support as an indispensable ally and as a result you get a maze of confusing answers.Can chat support be a double-edged sword?The answer is yes. Suppose you are worried about a…

New year new strategies

New year new strategies

Adapt or fade: Discover the revolutionary digital marketing trends in 2024 and how they can drive your brand’s success.Artificial Intelligence in MarketingArtificial intelligence (AI) has unleashed a veritable revolution in digital marketing. What does this mean for your business? Imagine…

Meta Advertising vs. YouTube

Meta Advertising vs. YouTube

Nearly 85% of users abandon videos when an unwanted ad appears on YouTube.┬áLet’s talk about this giant, the world’s largest video platform, owned by Google. Its advertising model has been criticized for its invasive nature. Although its ads can be…

Marketing is your greatest asset

Marketing is your greatest asset

If we see marketing as an expense and not an investment then we have a serious problem.Gartner survey data in 2023 shows that 76% of companies that increase their marketing investment see substantial growth in sales. Although many entrepreneurs see…

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