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A double-edged tool?

Imagine that for your business you hire a chat support as an indispensable ally and as a result you get a maze of confusing answers.

Can chat support be a double-edged sword?

The answer is yes. Suppose you are worried about a possible phishing scam asking for your credit card number in your inbox and you turn to chat support for help. However, far from getting a straightforward solution you are met with radical suggestions such as deleting your email account altogether. Worse, when you try to clarify the support representative’s recommendations, the chat suddenly closes, leaving you with no response. Frustration and confusion set in, and you wonder if you should seek help elsewhere.

Something similar happened to this user, highlighting a customer service chat experience that is utterly disappointing and discouraging. The lack of transparency in the answers provided, coupled with the extreme and inappropriate suggestions to delete the email account altogether, reveal a lack of formality and understanding on the part of the support employee. This event leaves the customer dissatisfied and negatively damages their perception of the company, highlighting the importance of providing effective, direct and respectful customer service to build a strong brand.

Revealing Facts
It is important to note that 80% of consumers consider customer experience to be as important as the products and services a company offers. In addition, 73% of consumers expect a quick response when communicating with a company via live chat, which presupposes being attended within a range of about three minutes after having established the first contact.

So, what are the advantages of good chat support management? First, it offers fast and efficient responses, reduced call volume, improved customer experience, conversation logging for tracking and analysis, greater accessibility and convenience. These advantages summarize the importance of properly implementing and managing chat support to provide efficient and satisfactory service to customers.

Let’s ask ourselves: What can we do to avoid errors in chat support?
The answer lies in proper investment in the training of customer service representatives. It is essential to ensure that they are well equipped to handle difficult situations and provide clear and helpful answers to customers. In addition, continuous monitoring and feedback are essential to constantly improve service.

If you want your customers to have a positive experience and trust your company, it is crucial to invest in the proper training of your customer service team. Not only will this prevent your customers from unexpected disappointment, but it can also increase customer retention and satisfaction.

Contact us today and find out how our team of digital marketing experts can help you improve your customer experience and grow your business sustainably. We are here for you, ready to make a difference in your business.

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